Florida has two light situations that affect what you wear: bright sun at midday, which is harsh and unforgiving, and golden hour, which is soft and makes almost everything look good. Since we're shooting at golden hour, you have more flexibility than you think. But a few things still matter.
Keep it neutral. The Florida environment — green parks, sandy beaches, that warm orange light — does the heavy lifting. Your job is to not compete with it. Creams, tans, muted blues, soft greens, earth tones. One strong accent is fine. More than that and the clothes start fighting for attention.
Cohesive, not matching. Matching outfits make sessions feel stiff and date the photos fast. Pick a palette and let each person fit into it. Mom in cream and dad in soft blue is coordination. Mom, dad, and three kids all in the exact same shade of white is a catalog. Those are different things.
Skip the logos. A big graphic across someone's chest pulls your eye away from their face. That's the opposite of what you want in a photo.
Move comfortably. My sessions involve actual movement — walking, picking kids up, sitting on the ground. Clothes you can't move in will make you self-conscious. Comfortable people photograph better.
For Florida specifically: breathable fabrics matter. Linen, cotton, chambray. A polyester blend in July will make everyone miserable. Bring a small towel. Pack a backup shirt for the youngest kid because whatever they ate in the car will end up on it.
Shoes: neutral and clean. Simple sneakers, sandals, basic flats. Neon running shoes pull the eye, which is why I mention it.
For kids: tag-free if you can manage it. The first thing toddlers do when they're uncomfortable is try to fix it, and that shows up in photos.
Once you book, I'll help you coordinate before the session so you're not guessing. Reach out here.